ook marketing is exceptionally tricky these days. There are more books on the market than ever before, so the competition for readers is fierce. Authors often drop thousands of advertising dollars to get their books in front of Facebook, BookBub, Goodreads, and Amazon customers. But if you’re an author that relies on Facebook ads to sell books, you NEED to hear this story.
ew marketing tasks are as universally hated among writers as query letter writing. After all, you’ve written a 70,000+ word novel and you’re supposed to boil it down to a few paragraphs of sales copy designed to seduce an agent into reading your work? Oh and a typical literary agent has hundreds, if not thousands, of letters from other authors, all of whom are trying to do the exact same thing. Yep. That about sums it up. Sorry.
Guest post by Isabel Jordan (Reprinted with permission)
For a self-published author, getting a negative review is like having someone tell you your kid’s ugly. And stupid. It hurts and you want to argue. You want to rage against the mouth-breathing, quarter-witted miscreant who dared disrespect your baby. But here are a few things to keep in mind before you decide to brush up on your cyber-stalking skills and formulate a plan to ruin a reviewer’s life:
There are certain big occasions in life when you spend extra time getting ready so you can look your absolute best. Maybe it’s a job interview, a first date or maybe you’re meeting the parents for the first time. Regardless of what the event may be, you know it’s important to make a good first impression and the way you look will be at least part of the equation.
The same can be said for your book. The cover doesn’t tell the whole story, but whether you like it or not, it’s going to provide readers with that oh-so-important first impression. If that impression isn’t positive, it could be impacting your sales. Here at Romance Rehab, we’ve seen a bazillion romance covers over the years and have noticed the vast majority of the sales-killing problems tend fall into seven categories:
Visit any writer’s group and you’ll see one piece of advice the veteran authors always give the newbies: Get good beta readers. In this post, we’ll discuss everything you need to know about beta reading. And please know that this applies to veteran authors and newbies alike. Here it goes…
Romance novel blurb rehab 101
First of all, there are just some things that should NEVER be in your romance blurb. No questions asked. But for everything else, there’s the Romance Rehab blurb critique service.
Have questions about how the Romance Rehab blurb critique service works? Wondering if we offer other services specially designed for romance authors? (Awesome questions, by the way. You must be really smart.) Well wonder no more. Just click the links above and all will be revealed.
Okay, back to the blurb rehab. Ready for some examples? GREAT! Let’s have some fun.
And before you ask, yes, these are actual book blurbs. In some cases, we’ve redacted the author’s name and book title to protect their, um, feelings. Let the rehabbing begin...
Guest post by Bronwyn Green
Authors need to foster a lot of relationships—relationships with their readers, book bloggers, their editorial staff, and their cover artist to name a few. Working well with your cover artist is hugely important, because after all, your cover is the first thing potential readers see.
So, assuming you don’t already have a cover artist you love and adore *bats eyes at my ridiculously patient cover artist* let’s look at how to find a cover artist.
Look, we’ve made it clear that we think readers should dump Kindle Unlimited. The system (which forces authors to forsake all other booksellers in favor of Amazon), as it stands, is broken. Authors are paid only fractions of a cent for page reads, scammers are running rampant and ruining profit sharing for everyone, and Amazon refuses to divulge details of exactly how anything is calculated or to fix issues with their device’s page flip function which robs authors of even more page reads.
Writers are a tough crowd. Many are very set in their ways. Convincing some of them of the value of Twitter is about as easy as selling parkas to people in hell. But, we’re gonna try anyway. (What can we say? We love a challenge) Here are but a few of the lies writers tell themselves about Twitter, and why it's costing them followers (and readers).
Other than Stephen King personally recommending your book on social media, few things are as coveted by authors as a BookBub featured deal. Being selected pretty much guarantees a significant spike in sales. Authors who have been lucky enough to be selected have said it feels like hitting the "author lottery." But like Amazon's mysterious algorithm, BookBub's selection criteria can feel random and perplexing. Frustrated authors have been searching for the right formula for years. Luckily for you, the wait is over. We have the secret sauce and most importantly, we're going to share it with you. The best part? The infographic is straight from BookBub so we're not guessing here. This valuable info is coming straight from the source. You just can't do any better than that.
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