ook marketing is exceptionally tricky these days. There are more books on the market than ever before, so the competition for readers is fierce. Authors often drop thousands of advertising dollars to get their books in front of Facebook, BookBub, Goodreads, and Amazon customers. But if you’re an author that relies on Facebook ads to sell books, you NEED to hear this story.
ew marketing tasks are as universally hated among writers as query letter writing. After all, you’ve written a 70,000+ word novel and you’re supposed to boil it down to a few paragraphs of sales copy designed to seduce an agent into reading your work? Oh and a typical literary agent has hundreds, if not thousands, of letters from other authors, all of whom are trying to do the exact same thing. Yep. That about sums it up. Sorry.
Guest post by Isabel Jordan (Reprinted with permission)
For a self-published author, getting a negative review is like having someone tell you your kid’s ugly. And stupid. It hurts and you want to argue. You want to rage against the mouth-breathing, quarter-witted miscreant who dared disrespect your baby. But here are a few things to keep in mind before you decide to brush up on your cyber-stalking skills and formulate a plan to ruin a reviewer’s life:
Guest post by Bronwyn Green
Authors need to foster a lot of relationships—relationships with their readers, book bloggers, their editorial staff, and their cover artist to name a few. Working well with your cover artist is hugely important, because after all, your cover is the first thing potential readers see.
So, assuming you don’t already have a cover artist you love and adore *bats eyes at my ridiculously patient cover artist* let’s look at how to find a cover artist.
Look, we’ve made it clear that we think readers should dump Kindle Unlimited. The system (which forces authors to forsake all other booksellers in favor of Amazon), as it stands, is broken. Authors are paid only fractions of a cent for page reads, scammers are running rampant and ruining profit sharing for everyone, and Amazon refuses to divulge details of exactly how anything is calculated or to fix issues with their device’s page flip function which robs authors of even more page reads.
Here at Romance Rehab, we love self-published authors. For starters, they release books faster than traditionally published authors. (More books + Less time waiting = happy book bloggers) They’re also able to express their creative visions without having to first filter them through the lens of the traditional publishing industry. (And let me tell you executives in the publishing industry something: you guys don’t always know what all readers want. So, when you say that paranormal romance is dead? Yeah...not so much. We can find you thousands upon thousands of romance readers looking for new vampires, shifters, and other supernatural characters to read about.) On a whole, self-published authors are fast, flexible, and fearless—and we respect the hell out of them.
But… (There’s always a but, isn’t there?)
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