How bad author behavior can cost you fans and sales
If you're reading this because of the title, you might be disappointed. No, we don’t have pics of JK Rowling flashing the crowd in NOLA for Mardi Gras beads. Sorry we disappointed you. But if you’re an author or aspiring author who is interested in building AND keeping a fanbase, this might be the article for you.
With Facebook users totaling over a billion worldwide, most authors have made an effort to integrate it into their author platforms and online marketing plans. But even authors who’ve embraced Facebook can be guilty of behaviors that alienate their fans. Whether you're new to the complexities of the Zuckerberg empire or a seasoned pro, we highly suggest you become familiar with these common fumbles that are bound to ruin your author Facebook page:
Ever wonder why book bloggers have been turning down your review requests? It’s possible they’re just moody and mean and picking on you. It’s possible they’re grumpy and in a rejecting mood because of the price of the new Justin Cronin release. Or...and this might hurt to hear...it’s possible that you’re doing something (or multiple somethings) that’s causing reviewers to reject your book baby.
Guest post by Brett Halbleib
Check out this promotional blurb for a book called Half Way Home, by Hugh Howey:
Five hundred of us were sent to colonize this planet. Only fifty or so survived. We woke up fifteen years too early, we had only half our training, and they expected us to not only survive ... they expected us to conquer this place. The problem is, it isn’t safe here. We aren’t even safe from each other.
Do you want to keep reading? I do. And it took only 57 words to convince me. 57 words, that’s it. (The blurb is so good I’m concerned the book might be a letdown.) And whether your blurb is on
Amazon.com or the inside cover of your book, a good blurb is vital to your success. Other than perhaps your mom, no one is going spontaneously buy your book. You must convince them to.
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