Lately I’ve noticed a few authors in Facebook groups and on Twitter lamenting how hard it is to get book reviews and the lackluster results they received from ARC services. (For those of you who aren’t aware, there are paid services, like NetGalley, where an author can post their book in the hopes that a reader will offer a review in return for their free copy. I say “hopes” because it’s not a guarantee. But more on that later…)
Authors pretty much universally want more book reviews. Visit any author forum or Facebook author group and you’ll hear them lamenting their lack of reviews, or brainstorming how to get more reviews. Heck it’s one of the reasons we started our Netgalley-like book review program for romance authors.
Look, we totally understand that book marketing is grueling and hard and often demoralizing. Believe it or not, we actually DO understand what you’re going through. Most book bloggers do. And we want to help authors. Honest we do. Helping authors is one of the main reasons we started this blog to begin with. But there are some things we see on a regular basis (it’s scary how regular that basis is) that make us add authors to our “never ever ever, not if they were the last author on” list. So, with that in mind, here’s a list of things you can do to ensure we’ll never, ever read or review your book.
Mistakes you’re making in your romance novel blurbs that are driving readers away
Since we started our romance novel blurb help services here at Romance Rehab, we’ve noticed some disturbing patterns that need to be addressed. Like, now. If you’re guilty of any of these sins, we suggest you get thee to your KDP dashboard and make some changes posthaste, because these are things that would DEFINITELY keep us (and probably many other romance super readers) from 1-clicking.
ook marketing is exceptionally tricky these days. There are more books on the market than ever before, so the competition for readers is fierce. Authors often drop thousands of advertising dollars to get their books in front of Facebook, BookBub, Goodreads, and Amazon customers. But if you’re an author that relies on Facebook ads to sell books, you NEED to hear this story.
Crafting a killer query letter
Few marketing tasks are as universally hated among writers as query letter writing. After all, you’ve written a 70,000+ word novel and you’re supposed to boil it down to a few paragraphs of sales copy designed to seduce an agent into reading your work? Oh and a typical literary agent has hundreds, if not thousands, of letters from other authors, all of whom are trying to do the exact same thing. Yep. That about sums it up. Sorry.
Guest post by Isabel Jordan (Reprinted with permission)
For a self-published author, getting a negative review is like having someone tell you your kid’s ugly. And stupid. It hurts and you want to argue. You want to rage against the mouth-breathing, quarter-witted miscreant who dared disrespect your baby. But here are a few things to keep in mind before you decide to brush up on your cyber-stalking skills and formulate a plan to ruin a reviewer’s life:
Guest post by Bronwyn Green
Authors need to foster a lot of relationships—relationships with their readers, book bloggers, their editorial staff, and their cover artist to name a few. Working well with your cover artist is hugely important, because after all, your cover is the first thing potential readers see.
So, assuming you don’t already have a cover artist you love and adore *bats eyes at my ridiculously patient cover artist* let’s look at how to find a cover artist.
Look, we’ve made it clear that we think readers should dump Kindle Unlimited. The system (which forces authors to forsake all other booksellers in favor of Amazon), as it stands, is broken. Authors are paid only fractions of a cent for page reads, scammers are running rampant and ruining profit sharing for everyone, and Amazon refuses to divulge details of exactly how anything is calculated or to fix issues with their device’s page flip function which robs authors of even more page reads.
Here at Romance Rehab, we love self-published authors. For starters, they release books faster than traditionally published authors. (More books + Less time waiting = happy book bloggers) They’re also able to express their creative visions without having to first filter them through the lens of the traditional publishing industry. (And let me tell you executives in the publishing industry something: you guys don’t always know what all readers want. So, when you say that paranormal romance is dead? Yeah...not so much. We can find you thousands upon thousands of romance readers looking for new vampires, shifters, and other supernatural characters to read about.) On a whole, self-published authors are fast, flexible, and fearless—and we respect the hell out of them.
But… (There’s always a but, isn’t there?)
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