A guest post by writer Desiree Villena
All romance authors want readers to fall head-over-heels in love with their newest publication. And while marketing a book is a long-term commitment that evolves over time, authors who plan to self-publish shouldn’t underestimate the power of their novel’s launch day. This is the day your novel is brand new — which gives it a certain appeal right off the bat.
This is not to say that an underwhelming launch spells doom for your book’s future. But a strong launch can certainly drum up some momentum and help connect a steady flow of readers to your Happily Ever After! With that in mind, here are a few tips to help you prepare for your romance novel’s launch.
Lately I’ve noticed a few authors in Facebook groups and on Twitter lamenting how hard it is to get book reviews and the lackluster results they received from ARC services. (For those of you who aren’t aware, there are paid services, like NetGalley, where an author can post their book in the hopes that a reader will offer a review in return for their free copy. I say “hopes” because it’s not a guarantee. But more on that later…)
Authors pretty much universally want more book reviews. Visit any author forum or Facebook author group and you’ll hear them lamenting their lack of reviews, or brainstorming how to get more reviews. Heck it’s one of the reasons we started our Netgalley-like book review program for romance authors.
Look, we totally understand that book marketing is grueling and hard and often demoralizing. Believe it or not, we actually DO understand what you’re going through. Most book bloggers do. And we want to help authors. Honest we do. Helping authors is one of the main reasons we started this blog to begin with. But there are some things we see on a regular basis (it’s scary how regular that basis is) that make us add authors to our “never ever ever, not if they were the last author on” list. So, with that in mind, here’s a list of things you can do to ensure we’ll never, ever read or review your book.
How to use Publisher Rocket to load your romance novel blurb with keywords that will sell more books
One of the first questions clients who use our blurb clean-up service ask me is why and how I chose certain keywords to use in their blurbs. And no matter what y’all might think, the answer has nothing to do with witchcraft or voodoo. (I reserve my witchcraft and voodoo for getting organic Facebook traffic. But I digress..) It’s simple really. I use Publisher Rocket to determine which keywords are the most popular at any given time.
Since we started our romance novel blurb help services here at Romance Rehab, we’ve noticed some disturbing patterns that need to be addressed. Like, now. If you’re guilty of any of these sins, we suggest you get thee to your KDP dashboard and make some changes posthaste, because these are things that would DEFINITELY keep us (and probably many other romance super readers) from 1-clicking.
ook marketing is exceptionally tricky these days. There are more books on the market than ever before, so the competition for readers is fierce. Authors often drop thousands of advertising dollars to get their books in front of Facebook, BookBub, Goodreads, and Amazon customers. But if you’re an author that relies on Facebook ads to sell books, you NEED to hear this story.
Few marketing tasks are as universally hated among writers as query letter writing. After all, you’ve written a 70,000+ word novel and you’re supposed to boil it down to a few paragraphs of sales copy designed to seduce an agent into reading your work? Oh and a typical literary agent has hundreds, if not thousands, of letters from other authors, all of whom are trying to do the exact same thing. Yep. That about sums it up. Sorry.
Guest post by Isabel Jordan (Reprinted with permission)
For a self-published author, getting a negative review is like having someone tell you your kid’s ugly. And stupid. It hurts and you want to argue. You want to rage against the mouth-breathing, quarter-witted miscreant who dared disrespect your baby. But here are a few things to keep in mind before you decide to brush up on your cyber-stalking skills and formulate a plan to ruin a reviewer’s life:
There are certain big occasions in life when you spend extra time getting ready so you can look your absolute best. Maybe it’s a job interview, a first date or maybe you’re meeting the parents for the first time. Regardless of what the event may be, you know it’s important to make a good first impression and the way you look will be at least part of the equation.
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